Uwana Energy · 2024 · Web · Energy · Sales Enablement
Energy made affordable, one appliance at a time.
A consumer-first energy product that lets households pick solar packages by appliance, plus a Sales Agent surface that lets reps move customers from interest to install.
Uwana Energy makes solar approachable by letting households pick a package based on the appliances they actually run. The companion Sales Agent surface helps reps qualify, recommend and close, in one tool.
The Problem
Solar pricing is opaque and confusing for households, and field sales agents lacked a focused tool to translate interest into committed installs.
The Goal
Make package selection obvious for households and give agents a focused tool to recommend, prioritise and close.
Role
Product Designer
0
Surfaces
Consumer + Field
Audience
Appliance
Mental model
Talked to households and field reps to understand decision points and where deals stall. Found that appliance-based mental models worked far better than kW-based ones.
User Profile
Nigerian households evaluating solar, plus the Uwana sales agents in the field translating interest into installs.
- 01Designed the consumer marketing and selection experience
- 02Designed the Sales Agent app for field reps
- 03Defined recommendation logic and priority signals
- 04Designed payment and review flows
01
Pick by appliance
Households choose what they want to run, not how many kilowatt-hours they need.
02
Packages, plainly
Tiered packages with transparent inclusions and pricing.
03
How it works
A simple explainer for first-time solar buyers.
04
Sales Agent app
A focused tool that helps reps qualify, recommend and close.
05
Priority leads
Recommendation logic surfaces the highest-intent customers.
06
Pay & review
Frictionless capture and confirmation closes the loop.
Two coordinated surfaces — consumer and sales — ship together, replacing a generic catalogue with a guided, agent-supported buying experience.
Takeaways
The right mental model can replace a calculator. Field tools must be ruthlessly focused — every extra screen costs a sale.
Impact
- 01Appliance-based selection replaced confusing kW pricing
- 02Sales agents got a focused, on-the-go tool
- 03Consumer and sales surfaces aligned around the same logic
What I learned
Designing for the salesperson is as important as designing for the customer. Both must feel the same product.
Next Steps
Expand package coverage, instrument funnel analytics, and iterate on the Sales Agent app based on field telemetry.
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