Safetity · 2024 · Mobile · B2B Dashboard · Travel · Safety
A travel safety platform that stays calm under pressure.
A global travel safety platform helping individuals, companies and governments plan safer trips using real-time risk insights, emergency tools and compliance dashboards.
Safetity provides unified, real-time travel risk insights and one-tap emergency response for individuals — and a corporate compliance dashboard for organisations responsible for traveller safety.
The Problem
No single source for real-time safety information, fragmented tools ignoring multiple risk types, unclear emergency response, and poor corporate visibility for employee safety.
The Goal
Provide unified real-time risk insights, simplify emergency response to one tap, give companies compliance tools, and build trust through clarity and transparency.
Role
Lead Product Designer
0%
User satisfaction
+72%
Engagement lift
0%
Customer Effort Score
I studied global travel disruptions and existing safety tools, ran surveys to prioritise critical risks, then built personas and mapped journeys across planning, travel and emergency scenarios.
User Profile
Individual travellers (tourists, digital nomads, business travellers), event travellers and organisers, plus corporate travel managers and compliance teams.
- 01Led research synthesis across travel safety compliance
- 02Defined user personas and journey maps for travellers
- 03Designed end-to-end mobile experience
- 04Designed corporate safety dashboard for organisations
- 05Simplified complex safety data into clear visual patterns
01
Calm-by-default splash
First impressions designed to lower cognitive load.
02
Value-driven onboarding
Orientation that earns trust before asking for permissions.
03
Unified Trip Safety Hub
Crime, weather, transport and tourism risks in one canvas.
04
Crime & safety at a glance
Complex safety data simplified into clear visual patterns.
05
Tourist context, on demand
Curated attractions sit alongside risk overlays.
06
Record an incident
One-tap reporting that contributes back to the network.
Maryam
Software Engineer
Princewill
Software Engineer
Ahmad
Backend & DevOps
Tobi
Business Analyst & Scrum Master
Semihan
Product Designer
Lawal
CEO
82% user satisfaction in usability testing, a 72% increase in engagement after the redesign, an 80% Customer Effort Score, and strong early adoption across B2C and B2B segments.
Takeaways
In crisis-driven products, clarity beats feature depth. Trust is built through transparency, not authority. Safety UX must be fast, calm and cognitively light.
Impact
- 0182% user satisfaction in usability testing
- 0272% increase in engagement after redesign
- 0380% Customer Effort Score indicating simpler journeys
- 04Strong early adoption across B2C and B2B segments
What I learned
Simplifying safety data dramatically improved comprehension. Clear emergency flows increased user confidence. Dual-audience design remained coherent across segments.
Next Steps
Expand live data partnerships earlier, run longer real-world pilot tests during active travel periods, and continue refining emergency response flows.
Due to NDA restrictions, the full Figma file is not publicly shared. For access and a walkthrough, email morenikejiolawaletimothy@gmail.com.
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